Certified Professional in Social Marketing for Development

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Certified Professional in Social Marketing for Development (CPSMD) equips professionals with evidence-based strategies for planning, implementing, and evaluating social marketing campaigns. This certification is ideal for development practitioners, NGOs, public health professionals, and anyone using social marketing to achieve social change.

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About this course

Learn behavior change communication techniques, social marketing principles, and monitoring & evaluation methods. The CPSMD certification demonstrates your expertise in designing impactful programs and achieving sustainable results. Elevate your career and make a real difference. Explore the CPSMD program today!

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Course details

• Social Marketing Principles and Frameworks
• Planning and Designing Social Marketing Campaigns
• Understanding Behavior Change Theories
• Developing and Implementing Social Marketing Strategies
• Monitoring, Evaluation, and Learning in Social Marketing
• Ethical Considerations in Social Marketing for Development
• Communication and Advocacy Strategies
• Partnership Building and Collaboration
• Utilizing Technology in Social Marketing
• Sustainability and Scaling Social Marketing Interventions

Career path

Career Role in Social Marketing for Development (UK) Description
Social Marketing Manager Develops and implements social marketing campaigns to address social issues and promote sustainable development initiatives. Manages teams and budgets.
Community Engagement Officer Works directly with communities to build relationships and deliver social marketing programs. Focuses on community participation and feedback.
Social Media Specialist (Development) Uses social media platforms to promote social marketing campaigns and engage stakeholders. Monitors online conversations and manages online presence.
Behaviour Change Specialist Designs interventions to encourage sustainable behavior changes related to social development goals. Applies social marketing principles to shape positive change.
Evaluation and Research Officer Conducts research and evaluation of social marketing campaigns to measure impact and effectiveness. Provides data-driven insights for program improvements.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED PROFESSIONAL IN SOCIAL MARKETING FOR DEVELOPMENT
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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