Executive Certificate in Pinterest Advertising Basics
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the ever-evolving world of digital marketing. I'm thrilled to have Michelle, an expert in Pinterest advertising, joining us today. Michelle, can you tell us a bit about your background and how you got into Pinterest advertising? GUEST: Absolutely! I started my career in traditional marketing, but quickly became interested in the potential of social media platforms for business growth. I stumbled upon Pinterest and was fascinated by its unique visual approach. I've been specializing in Pinterest advertising for the past five years and have seen incredible results for myself and my clients. HOST: That's fantastic! Now, let's dive into the course you're teaching, the Executive Certificate in Pinterest Advertising Basics. Can you share what inspired you to create this course? GUEST: I noticed a gap in the market for comprehensive Pinterest advertising training. Many courses focus on general social media marketing, but Pinterest has its own unique features and best practices. I wanted to create a course that dives deep into Pinterest's visual discovery engine and provides marketing professionals with the skills they need to succeed on the platform. HOST: Speaking of trends, what are some current industry trends that are relevant to Pinterest advertising? GUEST: One major trend is the rise of video content on Pinterest. Users are increasingly engaging with video pins, making it a great opportunity for businesses to showcase their products and services in a more dynamic way. Additionally, Pinterest's new shopping features, such as product pins and shoppable catalogs, are transforming the platform into a powerful e-commerce tool. HOST: Those sound like exciting developments! Now, what challenges do you see when it comes to Pinterest advertising, and how does your course address them? GUEST: One challenge is understanding Pinterest's ad targeting options and keyword research. My course covers these topics in-depth, providing students with actionable strategies for reaching their desired audience and measuring the success of their campaigns. HOST: Great! As we wrap up, what are your thoughts on the future of Pinterest advertising and its role in digital marketing? GUEST: I believe Pinterest will continue to grow and evolve, offering new opportunities for businesses to connect with their audiences. Its unique visual approach and increasing focus on e-commerce make it a powerful platform for driving brand awareness and sales. I'm excited to see what the future holds for Pinterest advertising. HOST: Thank you, Michelle, for sharing your insights and expertise with us today. If you're interested in learning more about Pinterest advertising and transforming your marketing approach, be sure to check out Michelle's Executive Certificate in Pinterest Advertising Basics. Until next time, stay curious and keep learning!
