Postgraduate Certificate in Social Media Community Growth
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with Dr. Sofia Rodriguez, an expert in social media and community growth. She's here to tell us about a new course she's teaching, the Postgraduate Certificate in Social Media Community Growth. Hi Sofia, thanks for joining us! GUEST: Hello, it's great to be here. HOST: So Sofia, can you start by telling us a bit about your personal experiences that led you to create this course? GUEST: Sure, I've spent over a decade working in social media, and I've seen firsthand how important community growth is. I wanted to create a course that would give students the skills they need to succeed in this area. HOST: That's fantastic. And what current industry trends do you think are most relevant to this course? GUEST: Well, right now we're seeing a big shift towards more authentic and engaged communities. Brands are looking for experts who can help them build these kinds of communities, and that's exactly what this course focuses on. HOST: That makes sense. Were there any challenges you faced while putting together this course? GUEST: Absolutely. One of the biggest challenges was finding a way to teach the practical, hands-on skills that students need to be successful. We've solved that by including real-world case studies and projects in the course. HOST: That's a great approach. Finally, where do you see the future of social media community growth heading? GUEST: I think we're going to see even more emphasis on building authentic and engaged communities. Brands are starting to realize that it's not just about the numbers, it's about creating real connections with their audience. HOST: Well, Dr. Rodriguez, thank you so much for joining us today and giving us a sneak peek into the Postgraduate Certificate in Social Media Community Growth. It sounds like a truly exciting and valuable course. GUEST: Thank you for having me, it was a pleasure.
