Career Advancement Programme in Accessible Social Media Marketing
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Career Advancement Programme in Accessible Social Media Marketing. Can you tell us a bit about this course? GUEST: Absolutely! It's designed to help marketing professionals create inclusive and effective social media strategies by leveraging assistive technologies and inclusive design principles. HOST: That sounds fascinating. How did you become involved in this area of social media marketing? GUEST: I've always been interested in inclusive design, and as social media became more prevalent, I realized there was a need for accessibility expertise in this field. HOST: Interesting. What are some current industry trends related to accessible social media marketing? GUEST: There's growing awareness of the importance of alt text, descriptive captions, and WCAG guidelines. Brands are starting to see the value in making their online presence more inclusive. HOST: That's great to hear. Have you encountered any challenges while learning or teaching this subject? GUEST: Yes, sometimes it can be difficult to convince organizations of the importance of accessibility. But once they understand the benefits, they're usually on board. HOST: What do you think the future holds for accessible social media marketing? GUEST: I believe it will become increasingly critical as diversity and inclusion continue to be prioritized. This specialization will give professionals a competitive edge. HOST: Thank you for sharing your insights. To wrap up, why would you recommend this course to marketing managers, social media specialists, and accessibility professionals? GUEST: This programme offers the chance to boost your career with an in-demand specialization, elevate your brand, and reach a wider audience. It's a valuable investment in your professional development. HOST: Indeed, it seems like a fantastic opportunity. Thanks again for joining us today! GUEST: My pleasure, thanks for having me!
