Certificate Programme in Behavioral Economics for Social Enterprises
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Dr. Jane Smith, an expert in behavioral economics and the lead instructor for the Certificate Programme in Behavioral Economics for Social Enterprises. Dr. Smith, can you tell us a bit about this course and what inspired you to create it? GUEST: Thanks for having me! The course is designed to help social entrepreneurs, non-profit leaders, and impact investors understand decision-making and nudging techniques to boost their social impact. I was inspired by the potential of behavioral economics to create positive change in the social enterprise sector. HOST: That's fascinating. How does behavioral economics apply to social enterprises in particular? GUEST: Behavioral economics is all about understanding how people make decisions and using that knowledge to influence behavior. For social enterprises, this means designing effective social marketing campaigns and fundraising strategies that truly resonate with their audience. HOST: I see. What are some of the challenges you've encountered in teaching this subject, and how do you address them in the course? GUEST: One challenge is helping students grasp the practical applications of cognitive biases and behavioral insights. In the course, we provide real-world examples and case studies to illustrate these concepts and encourage students to apply them in their own organizations. HOST: That sounds very hands-on. Speaking of which, how does the course accommodate flexible learning and practical application? GUEST: The course is offered entirely online, with modules that learners can complete at their own pace. We also incorporate practical exercises and group discussions to ensure students can immediately apply what they've learned in their social enterprises. HOST: That's great to hear. As we look to the future, where do you see the field of behavioral economics and its impact on social enterprises heading? GUEST: I believe behavioral economics will become increasingly important for social enterprises as they strive to create meaningful change. By understanding the decision-making processes of their stakeholders, social enterprises can design more effective interventions and strategies to achieve their goals. HOST: Dr. Smith, thank you so much for joining us today and sharing your insights on the Certificate Programme in Behavioral Economics for Social Enterprises. To our listeners, be sure to check out this exciting opportunity to enhance your social enterprise's impact!
