Certified Specialist Programme in Safari Tour Marketing Strategies
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we're lucky to have Anna, an expert in wildlife tourism marketing and the instructor of the Certified Specialist Programme in Safari Tour Marketing Strategies. Anna, could you tell us a bit about this course? GUEST: Absolutely, the course is designed for travel agents, tour operators, and marketing professionals in the safari industry. It covers digital marketing techniques, social media strategies, and ecotourism marketing best practices. HOST: That sounds fascinating. What inspired you to create this course? GUEST: I've seen a growing interest in sustainable and responsible tourism, and I wanted to help professionals in the safari industry to leverage these trends. HOST: I see. And what are some of the current industry trends that are most relevant to this course? GUEST: There's a strong focus on storytelling and content marketing, as well as a growing importance of data analytics for customer segmentation. HOST: Those are crucial skills indeed. Have you encountered any challenges in teaching these topics? GUEST: Yes, sometimes it can be challenging to keep up with the rapidly changing digital landscape, but I make sure to update the course regularly to reflect the latest trends. HOST: That's commendable. Lastly, where do you see the future of safari tour marketing going? GUEST: I believe we'll see even more emphasis on sustainability and responsible tourism, as well as the integration of virtual and augmented reality for immersive travel experiences. HOST: Anna, thank you so much for joining us today and sharing your insights on the Certified Specialist Programme in Safari Tour Marketing Strategies. It's been an enlightening conversation! GUEST: Thank you for having me, it was a pleasure.
