Certified Specialist Programme in Email Marketing Email Deliverability
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in email marketing deliverability. Can you tell us a bit about the importance of email deliverability for marketing success? GUEST: Absolutely, email deliverability is crucial because it ensures your emails reach the intended recipients. If your emails end up in spam folders, your marketing efforts are wasted. HOST: That makes sense. Now, your course is called the 'Certified Specialist Programme in Email Marketing Email Deliverability'. What can participants expect to learn from this program? GUEST: Participants will master best practices for improving sender reputation and email inbox placement. They'll understand authentication protocols like SPF, DKIM, and DMARC, and learn about list hygiene and content strategies for optimal deliverability. HOST: It sounds like a comprehensive program. What are some current industry trends related to email deliverability that you cover in the course? GUEST: We discuss the rise of artificial intelligence in email marketing, the impact of privacy laws on email deliverability, and the growing importance of mobile optimization. HOST: Those are indeed hot topics. What challenges have you faced or seen others face when it comes to email deliverability, and how does your course address these challenges? GUEST: Many professionals struggle with understanding and implementing authentication protocols. Our course provides hands-on training and real-world case studies to help overcome these challenges. HOST: That's great to hear. Finally, how do you see the future of email deliverability and what advice would you give to those considering a career in this field? GUEST: Email deliverability will continue to be critical as businesses rely more on digital marketing. My advice is to stay updated with industry trends and continuously refine your skills to adapt to changing technologies and best practices. HOST: Thank you for sharing your insights and experiences with us today. It's been a pleasure talking to you, and I'm sure our listeners have gained valuable knowledge about email deliverability and your course. GUEST: Thank you for having me. It's been a pleasure sharing my experiences and knowledge with your audience.
