Certified Specialist Programme in Email Marketing Email Deliverability
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in email marketing and deliverability. I'm excited to delve into the topic of your course, "Certified Specialist Programme in Email Marketing Email Deliverability." To start, could you share what inspired you to create this course? GUEST: Thanks for having me! I noticed a gap in the market for a comprehensive course that focuses on email deliverability. With email marketing being such a crucial aspect of digital marketing, I wanted to provide professionals with the skills and knowledge to master this area. HOST: Absolutely, and it's great that you're offering industry-recognized certification. Now, email deliverability is critical for email marketing success. In your experience, what are some common challenges marketers face when trying to improve their sender reputation and email inbox placement? GUEST: One challenge is maintaining list hygiene. It's important to regularly clean email lists to ensure that you're only sending emails to active and engaged subscribers. Another challenge is staying updated on authentication protocols like SPF, DKIM, and DMARC, which can be complex and ever-evolving. HOST: Those are indeed important aspects of email deliverability. Now, let's talk about current industry trends. How has the focus on privacy regulations, such as GDPR and CCPA, impacted email marketing and deliverability? GUEST: Privacy regulations have definitely made an impact. Marketers now need to be more mindful of how they collect, store, and use subscriber data. This has led to a greater emphasis on obtaining explicit consent and providing transparent opt-out options, which in turn can improve sender reputation and email inbox placement. HOST: That's a great point. Now, what advice would you give to professionals looking to enhance their email deliverability skills, whether they're taking your course or not? GUEST: I'd recommend staying up-to-date on industry best practices and investing time in hands-on training. Real-world case studies can be incredibly valuable in understanding the practical applications of email deliverability concepts. HOST: Excellent advice. Lastly, where do you see the future of email marketing and deliverability, especially with advancements in AI and machine learning? GUEST: AI and machine learning have the potential to revolutionize email marketing and deliverability. They can help automate list cleaning, optimize email content, and provide real-time analytics to improve campaign performance. However, it's essential to balance these advancements with privacy and ethical considerations. HOST: Thank you so much for sharing your insights and experiences with us today. If you're interested in becoming a certified email deliverability specialist, be sure to check out our guest's course, "Certified Specialist Programme in Email Marketing Email Deliverability." Sign up now and take your email marketing skills to the next level!
