Advanced Skill Certificate in Event Management for Tourism
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we are privileged to have Dr. Sarah Johnson, an expert in event management and the lead instructor for the Advanced Skill Certificate in Event Management for Tourism. Sarah, could you please share a bit about your personal experiences in event management for tourism? GUEST: Of course! I've spent over 15 years in the event management industry, focusing on tourism and festivals. My favorite part is creating memorable experiences for attendees while positively impacting the local community and economy. HOST: That's fascinating! What are some current trends in event management that are particularly relevant to tourism? GUEST: One significant trend is the focus on sustainability and eco-friendly practices. Tourists are increasingly interested in events that minimize their environmental footprint. Additionally, virtual and hybrid events have become more popular due to the pandemic, allowing people from around the world to participate in local events. HOST: That's true. And I imagine that implementing budgeting, marketing, and risk management strategies are crucial in making these trends work. Can you tell us about some challenges instructors and students face when learning and teaching these skills? GUEST: Absolutely. One challenge is keeping up-to-date with the ever-evolving trends and technologies in the field. Another is balancing theoretical knowledge with practical applications. That's why our course incorporates case studies and projects, giving students hands-on experience and preparing them for real-world scenarios. HOST: It's great to see the course is designed to address those challenges. Looking ahead, where do you see the future of event management in tourism going? GUEST: I believe we'll continue to see a strong emphasis on sustainability and technology. Virtual and hybrid events will likely become a standard part of the event management landscape, offering new opportunities for growth and innovation. HOST: Thank you, Sarah, for sharing your insights and experiences with us. We're confident that this Advanced Skill Certificate in Event Management for Tourism will equip aspiring and current tourism professionals with the skills they need to succeed in this exciting industry. GUEST: Thank you for having me. I'm looking forward to seeing the positive impact this course will have on students' careers and the tourism industry as a whole.
