Certified Specialist Programme in Beauty Influencer Management
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with a specialist in beauty influencer management. Can you tell us about your experience in this field and what drew you to it? GUEST: Sure, I've been working in marketing for over a decade, and I've always been fascinated by the power of influencers. I started specializing in beauty influencer management about five years ago, and it's been a wild ride ever since. HOST: That's exciting! With the rise of social media, influencer marketing has become a crucial part of many brands' strategies. What would you say are some of the current trends in this area? GUEST: Absolutely, some of the key trends include a shift towards authenticity, a demand for long-term partnerships, and an increased focus on metrics and performance measurement. Brands are also starting to explore new platforms like TikTok and TikTok Live. HOST: Those are great points. And speaking of measurements, can you tell us about the challenges of tracking the performance of influencer campaigns? GUEST: Sure, it can be tricky to measure the success of influencer campaigns because there are so many variables to consider. You have to look at engagement rates, reach, conversions, and more. Plus, each platform has its own set of analytics, which can be overwhelming. HOST: That's true. Now, let's talk about the course you're teaching, the Certified Specialist Programme in Beauty Influencer Management. What inspired you to create this course? GUEST: I wanted to create a comprehensive program that covers all aspects of beauty influencer management. From influencer marketing strategies and campaign development to contract negotiation and social media analytics. I also wanted to provide students with a certification that would give them a competitive edge in the job market. HOST: And what kind of students are you hoping to attract to this course? GUEST: This course is ideal for aspiring managers, marketing professionals, and beauty brands seeking to leverage influencer power. It's perfect for anyone who wants to boost their career in this exciting and dynamic industry. HOST: That sounds like a fantastic opportunity. Finally, where do you see the future of beauty influencer management going? GUEST: I think we'll continue to see a shift towards authenticity and long-term partnerships. I also believe that there will be an increased focus on measuring the ROI of influencer campaigns, and that we'll see more brands using influencers as a key part of their overall marketing strategy. HOST: Thank you so much for joining us today and sharing your insights on beauty influencer management. It's been a pleasure having you on the show. GUEST: Thank you for having me, it's been a pleasure.
