Certificate Programme in Pinterest Advertising Basics
Published on June 19, 2025
About this Podcast
HOST: Welcome to the show, where we dive into the world of digital marketing! I'm thrilled to have our guest with us today, an expert in Pinterest advertising. Welcome! Can you tell us a bit about your background and how you got into this field? GUEST: Thanks for having me! I started my career as a small business owner, and I quickly realized the potential of Pinterest for driving traffic and sales. I became obsessed with learning everything I could about Pinterest advertising and turned it into my specialty. HOST: That's fantastic! Now, let's talk about this new Certificate Programme in Pinterest Advertising Basics. What makes this course unique, and who is it best suited for? GUEST: This course is perfect for small business owners, entrepreneurs, and marketing professionals who want to master Pinterest marketing strategies. It covers keyword research, audience targeting, ad creation, and analytics tracking, providing a comprehensive overview of Pinterest advertising. HOST: In your experience, what are some common challenges people face when learning or teaching Pinterest advertising? GUEST: One challenge is understanding the unique aspects of Pinterest's platform and audience. People often approach it like other social media networks, but Pinterest is a visual search engine. Embracing that mindset can make a huge difference in success. HOST: That's a great point! Now, let's discuss current industry trends. How has Pinterest advertising evolved in recent years, and what should our audience keep an eye on? GUEST: Pinterest has been focusing on improving its ad platform and targeting capabilities. There's also a growing emphasis on video content and shoppable pins. Keeping up with these trends will help marketers stay ahead of the curve. HOST: As we wrap up, what are your thoughts on the future of Pinterest advertising and its role in digital marketing? GUEST: Pinterest will continue to be a powerful platform for visual marketing, especially for e-commerce and lifestyle brands. Its unique user base and focus on discovery make it an essential part of any well-rounded digital marketing strategy. HOST: Thank you so much for sharing your insights! If you're interested in learning more about Pinterest advertising basics and transforming your marketing game, check out the Certificate Programme in Pinterest Advertising Basics. Until next time, stay curious and keep learning!
