Certificate Programme in Video-Based Learning for Fundraising
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the power of video in fundraising. Can you tell us a bit about yourself and your experience in this field? GUEST: Sure, I've spent over a decade working in nonprofit fundraising and have seen the impact of video firsthand. It's a game-changer for donor acquisition and retention. HOST: That's fascinating. The course you're teaching, "Certificate Programme in Video-Based Learning for Fundraising," covers creating engaging video content. How important is video storytelling in modern fundraising? GUEST: Video storytelling is crucial. It allows organizations to connect with donors on a deeper level, making the giving process more personal and meaningful. HOST: And what about online fundraising and social media campaigns? How does video fit into those strategies? GUEST: Video is essential. It helps cut through the noise and increases engagement, ultimately leading to higher conversion rates. HOST: I see. Now, as someone who's both a professional and an instructor, what challenges have you faced or observed in teaching video-based learning? GUEST: The main challenge is helping participants overcome their fear of the technology. But once they start, they realize it's not as difficult as they thought. HOST: That's encouraging. Looking forward, where do you see the future of video in fundraising going? GUEST: I believe video will become even more central to fundraising strategies. With advancements in technology, creating high-quality video content will become more accessible for organizations of all sizes. HOST: Well, it sounds like a truly transformative course. Thank you for sharing your insights with us today. GUEST: My pleasure. Thanks for having me.
