Postgraduate Certificate in Parental Involvement in Advertising
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith, an expert in marketing and advertising, here to discuss her Postgraduate Certificate course on "Parental Involvement in Advertising." Dr. Smith, can you tell us what inspired you to create this course? GUEST: Absolutely! I noticed a gap in professionals' understanding of the unique challenges and ethical considerations when advertising to children and families. This course aims to fill that gap. HOST: That's fascinating. How do legal frameworks play a role in this field, and what should our listeners know about them? GUEST: Legal frameworks are crucial. They protect children and families from exploitative advertising practices. Our course covers key regulations, like COPPA in the U.S., to ensure professionals are aware of their responsibilities. HOST: And what about effective communication strategies with parents? What are some best practices? GUEST: Engaging parents is about transparency and value. Marketers must clearly communicate benefits while respecting parents' roles as gatekeepers. Our course delves into these strategies. HOST: I see. Now, what are some challenges faced in responsible marketing and media literacy? GUEST: Staying up-to-date with emerging trends and technologies is tough. We help professionals navigate this landscape by exploring innovative solutions and promoting media literacy. HOST: That's a great approach. Lastly, where do you see the future of parental involvement in advertising? GUEST: As digital spaces evolve, so will the importance of parental involvement. Equipping professionals with the right skills and knowledge will be vital for ethical, responsible marketing. HOST: Dr. Smith, thank you so much for sharing your insights on this important topic. If you're interested in learning more about parental involvement in advertising, check out Dr. Smith's Postgraduate Certificate course. Until next time, keep exploring and advancing your expertise!
